www.cut end of life

It’s time to say goodbye to the second app that Wandle Software released: www.cut, the “no touch” URL shortening app. I’ve dropped the price to zero and it will be removed from the store in a few days.

It’s never easy to end of life a product, but the fact is the use case for it no longer really exists.

In 2009, URL shorteners were all the rage. Twitter didn’t have its own but did have a 140 character limit for each message. Most people who shared links used at least one service. Most of them had “bookmarklets” that (kind of) worked on early iPhones. If I remember correctly, some did have apps but they weren’t very good. They worked with a single service and required many taps to do the one thing you really wanted to do.

www.cut’s unique selling point was that, once configured, you could shorten a URL without even tapping a button (other than the home button to exit): you launch the app with a URL on the clipboard and it pastes the shortened one back on the clipboard. I though it was a neat idea. App Store review often had other ideas, complaining, in essence, that the UI was too sparse. They weren’t wrong, per se, as much as missing the point. In the last few years, each update has taken several rounds in review to be approved.

I’ve used it as a “playground,” rewriting both the UI and the backend several times over the years to try out new Apple technologies. I also used it to experiment with different business models (it started as advertising supported, then an IAP and finally paid upfront). I’ve even used it myself a lot! But all good things must come to an end.

Thank you to everyone who downloaded a copy. I hope you liked it.

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