The founder of LinkedIn said “if you are not embarrassed by the first version of your product, you’ve launched too late.” I’ve been involved with the launch of a number of products over the last fourteen years and I agree wholeheartedly. It was as true the first time I was involved in an internal business application back in the late nineties as it was one year ago today when I submitted Yummy to Apple for approval.
Back in August 2008 Apple were being a little quicker with their review process and it took only about a week before it went live and available for sale on the 2nd September.
I said that I was going to give away a number of copies to celebrate and, indeed, I have. This time, however, I am going to take a slightly different approach. You can now find Yummy available for half price and it will stay that way until the 2nd. Grab it while you can — this is only the second time that I’ve ever reduced the price so it could be a while before I do so again!