Yummy 1.0 Anniversary

The founder of LinkedIn said “if you are not embarrassed by the first version of your product, you’ve launched too late.” I’ve been involved with the launch of a number of products over the last fourteen years and I agree wholeheartedly. It was as true the first time I was involved in an internal business application back in the late nineties as it was one year ago today when I submitted Yummy to Apple for approval.

Back in August 2008 Apple were being a little quicker with their review process and it took only about a week before it went live and available for sale on the 2nd September.

I said that I was going to give away a number of copies to celebrate and, indeed, I have. This time, however, I am going to take a slightly different approach. You can now find Yummy available for half price and it will stay that way until the 2nd. Grab it while you can — this is only the second time that I’ve ever reduced the price so it could be a while before I do so again!

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