KSBDA International Spring Exhibition

I’m very late writing this, but I thought it was worth commemorating even very much belatedly.

Rootn Tootn‘s icon and logo were shown in an exhibit last year. In the words of the designer:

Rootn Tootn graphic artwork was shown at the 2014 KSBDA International Spring Exhibition, May 31st through June 5th, 2014, at University of Seoul in Korea. It hung among works of designers and professors from more than 5 countries beside Korean designers and professors. Totally 300 plus works were exhibited.

(Bonus points if you can find the icon in any of the pictures in the link!)

Rootn Tootn Logo
Rootn Tootn Logo

I’m really happy with the design work for that app and I’m glad it was put on display for a much wider audience. Next time I’ll try to find out about it beforehand!



2014 was a busy year for us. Of course, we never completed everything we hoped to but we’ve achieved a lot.

  • Two new apps, CameraGPS and ShareEverywhere
  • Two further big updates to CameraGPS, and a couple of minor ones
  • Two further updates to ShareEverywhere
  • Four updates to Yummy
  • Five updates to Rootn Tootn, including the big, new 2.0 release

All that, plus some changes to www.cut that we’ve not been able to release.

For various reasons, it’s unlikely that we’ll get quite as much done in 2015 but we already have some exciting updates in progress. 2015 should be good.


EU Tax Changes

On 1st January 2015, the EU changes how VAT is calculated in cross-border transactions. How does this affect you as a consumer of apps and as a developer?

The short version: Apple have not announced changes of app pricing in Europe, so consumers will see no difference in 2015. Developers, however, will make slightly less money for each sale.

Following is the longer version.

Two important things. One is a change, the other is remaining. The status quo is retained on app pricing. Apple have not announced price changes and prices shown to consumers in the EU, unlike the US, always include tax.

The change is on how the tax is calculated. Previously, tax in the EU was calculated at the rate where the company (rather than the consumer) is located. Apple’s iTunes European base is Luxembourg, which is famed for having a relatively low tax rate of 17%.

From next year, the tax will be calculated at the rate of the country where the purchase is made. That is, when I’m buying from iTunes UK I’ll be paying 20% tax and when buying from, say, iTunes DK I’ll be paying 25% tax.

To work out your final figure the simplest way is just to read Apple’s documentation. But if you really want to do it yourself, take the figure seen in the App Store, say £1.49, take off the tax (20%) and then take off Apple’s split (30%). If there’s anything left, it’s yours. The worked example in this blog also still works.

The rates, taken from iTunes Connect, are as follows:

CountryVAT Rate
Czech Republic21%

(I hope you don’t have any Hungary-exclusive paid-for apps.)

I would assume that at some point Apple will start to adjust App Pricing to equalise around the world. If nothing else, some changes in the Russian store are likely very soon!


Breastfeeding: A Winning Goal For Life!

From 1 August to 7 August it is World Breastfeeding Week 2014. Since 1991, WBW has been all about promoting breastfeeding:

WBW came up with the goal to promote exclusive breastfeeding for the first six months of life which yields tremendous health benefits, providing critical nutrients, protection from deadly diseases such as pneumonia and fostering growth and development

The rationale this year is:

In 1990 eight global goals, the Millennium Development Goals (MDGs), were set by governments and the United Nations to fight poverty and promote healthy and sustainable development in a comprehensive way by 2015. There are regular “countdowns” to gauge progress in achieving the goals. This year’s WBW theme responds to the latest countdown by asserting the importance of increasing and sustaining the protection, promotion and support of breastfeeding in the post 2015 agenda, and engaging as many groups, and people of various ages as possible.

If you can please help support this worthwhile campaign. My small contribution continues to be my baby timer and reminder app, Rootn Tootn.


What you forgot from your Computer Science Degree

On Wednesday evening I did a quick presentation at the London iOS Developer Group meeting at the Regent Street Apple Store in London.

What you forgot from your Computer Science Degree from Stephen Darlington

It’s about how I implemented a small feature in both Yummy and www.cut.


LiDG Presentation

Last night I did a short talk at the London iOS Developer Group meeting at the Regent Street Apple Store. It was based on some of my experience working on Wandle’s apps (and other non-iPhone-related work I’ve done previously) and so, while it’s a little technical, I thought you might be interested to see a little about it.

You can get a copy of my slides here and I’ve put a short write up about it on my personal blog.


Dear Amazon

Amazon Email
I got this email from Amazon…

Dear Amazon,

Many thanks for your recent email. Unfortunately, your normally very accurate data mining and customer relationship management software seems to have turned up very much the wrong product recommendation for me.

You see, as great as the Itzbeen is, Wandle Software now has something even better for any mums (or moms) to be or those with recent new-borns: Rootn Tootn.

Not only do you always have your iPhone with you, making it much more convenient, but Rootn Tootn does more too! You can set as many timers as you like and rather than just telling you when your last feed and your next feed will be, it also keeps a history. And who’d want an Itzbeen with its green plastic when you could have a sleek iPhone and Rootn Tootn which allows you to use your own pictures as a backdrop?!

So I’m sorry Amazon, but I’m going to have to pass on your recommendation. Rootn Tootn is more useful, prettier and cheaper. Maybe you could recommend that next time? Take a look on the App Store

Kind regards,



news trivia

Privacy Pledge

I signed the App Maker’s Privacy Pledge. It was easy to do since the first paragraph pretty accurately summarises my thoughts:

We… value a long term relationship with customers who trust us over selling those same customers out to other companies for short term gains.

It says that I pledge:

  • To be clear about what information our apps need to provide the features we offer.
  • To only collect information required to implement our apps’ features.
  • To allow our customers to opt in to only those features they are comfortable with; never to enable features that enable information-sharing without explicit agreement.
  • To allow our customers to review the information we have collected about them, and to delete information about a customer when that person requests it.
  • To present in clear language our relationships with other businesses, and the information we share as part of that relationship.

This philosophy filters through all Wandle apps. They do exactly what they say they do. They don’t collect personal details (so there’s no need to out-out), they don’t “phone home,” I don’t have any information about you. They don’t even collect anonymous statistics.

I especially like the last paragraph of the pledge:

In short, our apps – not our customers – are our products.

I think this is important. These days Google and Facebook make huge amounts of money by selling your attention to advertisers. That’s not the kind of business I want to be in. I think it’s much fairer to sell something of value. This is why last year I transitioned www.cut from being ad-supported to being 99c and that’s partly why the next major version of Yummy won’t have a free version.
There are  lot of companies out there trying to dupe their customers, but  I have no intention of being one of them. I’d rather have your trust than make a quick buck at your expense.
news trivia


If you’re not overwhelmed by tracking Yummy on Facebook and Twitter you can now follow all the Wandle Software news on Google+ as well.


Behind the scenes

I wrote an article over on my personal blog about some of the things that go on “behind the scenes” when developing any program but iPhone apps in particular. The example I use is a screen that was originally  written for both Yummy and www.cut. If you’d like to read more you can check it out here.