EU Tax Changes

On 1st January 2015, the EU changes how VAT is calculated in cross-border transactions. How does this affect you as a consumer of apps and as a developer?

The short version: Apple have not announced changes of app pricing in Europe, so consumers will see no difference in 2015. Developers, however, will make slightly less money for each sale.

Following is the longer version.

Two important things. One is a change, the other is remaining. The status quo is retained on app pricing. Apple have not announced price changes and prices shown to consumers in the EU, unlike the US, always include tax.

The change is on how the tax is calculated. Previously, tax in the EU was calculated at the rate where the company (rather than the consumer) is located. Apple’s iTunes European base is Luxembourg, which is famed for having a relatively low tax rate of 17%.

From next year, the tax will be calculated at the rate of the country where the purchase is made. That is, when I’m buying from iTunes UK I’ll be paying 20% tax and when buying from, say, iTunes DK I’ll be paying 25% tax.

To work out your final figure the simplest way is just to read Apple’s documentation. But if you really want to do it yourself, take the figure seen in the App Store, say £1.49, take off the tax (20%) and then take off Apple’s split (30%). If there’s anything left, it’s yours. The worked example in this blog also still works.

The rates, taken from iTunes Connect, are as follows:

CountryVAT Rate
Austria20%
Belgium21%
Bulgaria20%
Croatia25%
Cyprus19%
Czech Republic21%
Denmark25%
Estonia20%
Finland24%
France20%
Germany19%
Greece23%
Hungary27%
Iceland24%
Ireland23%
Italy22%
Latvia21%
Lithuania21%
Luxembourg17%
Malta18%
Netherlands21%
Poland23%
Portugal23%
Romania24%
Slovakia20%
Slovenia22%
Spain21%
Sweden25%
UK20%

(I hope you don’t have any Hungary-exclusive paid-for apps.)

I would assume that at some point Apple will start to adjust App Pricing to equalise around the world. If nothing else, some changes in the Russian store are likely very soon!

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CameraGPS 1.2

CameraGPS 1.2 is a big update. I toyed with the idea of calling it version 2.0; it’s that big.

CameraGPS -- geotagging

Geotagging

The “marquee” new feature is built-in geotagging. When you open a trail, you can see any editable pictures that were taken around the same time. Pins show where the trail indicates your pictures were taken. You can then select the images you want to tag and add the location to them. The location can either be the nearest “real” location — i.e., an actual recorded track point — or CameraGPS can interpolate between the two nearest points.

CameraGPS - Export trail

Export trail

Of course if you want to continue to use your favourite geotagging app you can. Version 1.2 includes support for the new “extensions” that Apple introduced with iOS 8, allowing you to export your GPS trails to any supported cloud service. Of course, Box and Dropbox are still supported. We’ve also tested exporting to Google Drive and iCloud Drive. All you need to do it install the services app.

Note: You’ll need the latest version of the Box app (3.5.2 at the time of writing) for it to work reliably with that service.

In addition to all that, there’s a host of smaller changes and improvements. Some of the more visible include the “Low battery” notifications now include the ability to stop recording without opening the app and support for the latest Apple devices (iPhone 6 and 6+ screen sizes, 64-bit builds). Of course there are always minor tweaks and fixes.

A lot of work has gone into this release and we hope you like it. It’s a free update for existing users and the same bargain price for everyone else. It’s currently with Apple for review and hopefully we be out soon.

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CameraGPS 1.2 Preview

After the bad news about www.cut, I thought I should post some good news. And here we have a quick video — the one that will be the basis of the App Preview when it’s available on the App Store — showing off some of the features of the new version of CameraGPS, our geotagging app.

CameraGPS has had substantial changes to take advantage of the new facilities in iOS 8, so much so that it is now iOS 8-only. (The vast majority of users are currently running the latest version of the operating system. If you’ve not updated yet — please do! It’s worth it.) We’ve included everything from the new interactive notifications right through to the ability to geotag your images right inside the app.

Hopefully it should be available before new the New Year. It will be a free upgrade for existing users.

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www.cut 3.3 update

In September I said that the iOS 8 update for www.cut would probably be out towards the end of the month. I wanted to update you on why that has not happened yet.

I did finish what I thought would be a decent update, complete with an action extension, but Apple rejected it when I submitted it for review. Their objection was for something completely unrelated to what had changed since 3.2.

At this stage I’m not clear what the path forward is. I do not want to end support for it — it’s an app that I still use myself — but it’s difficult to justify the magnitude of change they’re asking for at the the moment.

So I’m afraid I don’t have an answer right now but thought I should document what the hold-up is. More information when I have it.

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ShareEverywhere 1.0.2

Another minor update to ShareEverywhere is now with Apple for review and should be with you in a few days. Just three things to talk about:

  • Support for dynamic text sizing — if you increase the text size in the Settings app, ShareEverywhere will use appropriately sized fonts in both the main app and the share sheet
  • Add Twitter and Facebook and Safari Reading List sharers (declutter your share menu!)
  • Bug fixes and minor enhancements

Hope you like it.

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Rootn Tootn 2.1

I have just submitted an update to Rootn Tootn to Apple for approval. The one sentence description for this release is “The iOS 8 Update.” In a little more depth:

  • Support for iOS 8 and the new iPhone 6 and 6+ screen sizes
  • Enhanced notifications, allowing you to start timers from the lock screen
  • Export to “document providers” such as Dropbox and Box
  • Support for Dynamic Type, making Rootn Tootn more accessible
  • Bug fixes and other minor improvements

This new version supports both iOS 7 and iOS 8, though many of the newer features only work on iOS 8.

There are not a huge number of visible changes, but I hope you like it.

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ShareEverywhere: Half price sale!

ShareEverywhere main appBecause the nights are drawing in here in the Northern Hemisphere and because so many people now have iOS and may not have experienced the wonders of extensions, we are offering ShareEverywhere for half its usual price for just a few days!

In case you’ve not seen it before, ShareEverywhere is an all-in-one share extension for iPhone and iPad. Using a single app, you can share links and images with over a dozen services or apps. Given the bug in iOS 8 where the order of extensions is rarely remembered, doesn’t it make sense to have a single extension that does everything?

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ShareEverywhere 1.0.1

The first maintenance release of ShareEverywhere has been submitted to Apple for review. Hopefully it should be available in a few days.

There is one new feature that I would like to draw your attention to:

  • Add selected text in Safari to notes field of supported sharing services

If you’re in Safari and you select some text before you tap “Share,” when you try to share to services that support it, you’ll get the URL, the page title and the selected text.

Other changes include:

  • Show status message when successfully finish sharing
  • Performance improvements in getting webpage title when sharing from Safari
  • Other miscellaneous fixes and minor improvements

This version was almost ready to go the day before iOS 8 went live but Apple did not approve ShareEverywhere until shortly after the release. Since this version was going to miss the first users I figured I may as well wait a couple of days to see if any other serious problems were found (none have as far as I know).

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Wandle and iOS 8

Apple releases the new version of iOS, the software that runs on your iPhone and iPad, on Wednesday. I’ve been running it on my iPad for a couple of months and my iPhone since last month and I’ve generally been impressed. It doesn’t have the massive visual change that iOS 4 or 7 had but there’s lots of changes that will make using iOS that little bit better.

Having said that, a lot of the new changes are developer focused so we won’t see a lot of the benefits until after iOS 8 launches and other developers can share their hard work.

Talking of which, we have a lot of work to share. We already blogged about ShareEverywhere, our new app launching at the same time as iOS 8.

As far as I know, all our apps currently work without problem on iOS 8. Of course they don’t currently take advantage of the new hardware or new software features, but they should continue to work as before. (If not, please let us know.)

We will be updating all our apps for better functionality on iOS 8. www.cut is getting very close to being available. Version 3.3 will hopefully be out by the end of the month.

Rootn Tootn and CameraGPS are a little further out, but both will be getting updates to better cope with the bigger screens and some of the other iOS goodies. More information nearer the time.

Yummy will get its biggest update ever — version 3 — some time after that.

So, in summary, everything should work right out of the gate, we have a new app and all our other apps will get updates to work even better with iOS 8.

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Announcing: ShareEverywhere 1.0

ShareEverywhere main appWandle Software Limited is pleased to announce our new app for iPhone and iPad, ShareEverywhere. Made possible by the new sharing functionality in iOS 8, ShareEverywhere adds itself to every standard “action” menu, allowing you to share links and images to a wide range of services.

Previously sharing a link from an iOS app to another service was painful. To share a link from Safari you had to either configure a “bookmarklet,” which was convoluted and difficult, or copy the link to the clipboard and manually launch a sharing app, which was clunky.

This changes in iOS 8, where apps can add themselves to the system “Action” menu. That’s exactly what ShareEverywhere does, but rather than sharing to a single service it supports fourteen! Because it’s built into the system, it works with all apps that use the system share menu and works with both links and images.

Social networks:

  • Tumblr
  • LinkedIn

Bookmarking services:

  • Delicious
  • Pinboard.in
  • Diigo

Read later services:

  • Pocket
  • Instapaper
  • Readability

Photo sharing services:

  • Flickr
  • Imgur

Other services:

  • Evernote

Open links in the following applications:

  • Safari
  • Chrome
  • 1Password

ShareEverywhere will be available worldwide on the App Store from 17 September 2014, subject to approval by Apple. It supports both iPad and iPhone, including the new screen sizes recently announced and will be available for $1.99, £1.49, €1.79 or your local equivalent.

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